Friday, May 11, 2007

Customer Oriented Marketing Strategy

The purpose of marketing is to ensure return on investment. Successful marketing creates, enhances, and energizes the market image and positioning of a product until the level of product consumption succeeds in meeting the investor's expectations.

Needless to say, the task is daunting, and marketing approaches have continually evolved and changed over the years in response to changing times. Early marketing strategy focused more on the producer, but today the emphasis is all on the consumer. The purchaser rules the market, and marketing pampers the purchaser.

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Tuesday, May 8, 2007

Do you know why Starbucks Coffee is so famous!?!

You may be unfamiliar with the name Howard Schultz, but you likely have an extremely intimate relationship with his brand and his company. You see its outlets on street corners and in Barnes and Noble, among other places, and now you can find its products in your grocery store and at the movies. Yes, we are talking about the coffee magnate Starbucks, and Schultz is the man who made it into the coffee shop you know and love...or hate. However, regardless of your feelings toward the chain itself, we must applaud Schultz for taking an everyday item and, with unparalleled foresight and marketing innovation, turning it into the cultural and corporate phenomenon it is today.

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Wednesday, May 2, 2007

Trynka Shineman - Vice President Marketing

Trynka Shineman the Senior Vice President of Marketing for Vistaprint shares her thoughts about Company's Marketing Strategy and some personal experiences as well. She didn't receive her undergraduate degree in a business-related field, per se, she feels her psychology degree from Cornell University is just as relevant as a business degree to her present position.

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