Brand And Success are Always Corelated!

The internet is growing daily with folk who are looking for ways to earn a comfortable living from their home base. However, the sad truth is many online business owners never make a profit online! Sadly, even in today’s online market, many business owners have no idea how to effectively market their internet business. In addition, they don’t understand the importance of “branding” their name to build a quality online presence and reputation.

To welcome online success, “branding you” should be the number one online business owners’ priority. When beginning an online Internet career, it is detrimental to online longevity that the online promoter cultivate a squeaky clean image.

Many online business owners tarnish their name, by promoting worthless downloadable software and eBooks. It is a good idea to test-drive any eBook or software package before you decide to promote the product as an affiliate marketer. It’s not an intelligent idea to promote worthless products to your opt-in list, so be careful what you endorse online.

Another way you can ruin your branded name and good reputation is opportunity jumping or program hopping. To highlight this point, I will talk about only five popular online business programs that are heavily promoted online. The programs are Perfect Wealth Formula, edc Gold, Passport to Wealth, Wealth Magnet System and Roadmap to Riches.

Lets go back a few months to when Passport to Wealth launched in February 2007. Since February I have seen the same top earners, jump from (1) edc Gold to (2) Passport to Wealth to (3) Perfect Wealth Formula to (4) Wealth Magnet System and now to (5) Roadmap to Riches. What a great way to earn instant cash daily! Now. I am not saying, that all these business opportunity promoters are all tarred with the same brush, but in amongst this group of business promoters are a few bad eggs, that like nothing more than to take your hard earned money and thereafter never return your emails or phone calls.

The good news is it doesn’t take long before the online internet community, catches onto these dirty quick cash generating tricks and unlike the offline business world, this type of underhanded home business owner can’t move to another state or country, and start all over again!

To profit quickly on the net, firstly brand and protect your name. Next make sure you do your research and only promote quality products. To explode your success online, in your first year, it is a good idea to find yourself a personal eCoach to educate yourself in online advertising and marketing methods.

To conclude, every new internet business promoter should understand that online marketing success doesn’t happen overnight; sometimes it can take 2-3 years to build a successful online presence. I believe, perseverance is the key to success, with any Internet business and online marketing endeavor.

Top E-Mail Marketing Mistakes to Avoid

Email marketing is one of the most affordable (and fastest) ways to get the word out about your company, services and/or products. Unfortunately, far too many businesses don’t take the time to develop the same streamlined professional campaign they would if using a traditional marketing plan. Whether utilizing today’s high-tech internet services as a marketing tool, old-fashioned Direct Mail or a full blown publicity blitz, your marketing strategy should be the same: to spread the word about your company and what it offers.

That requires presenting yourself (and your business), in the most professional manner possible to give future customers a reason to check you out further. Sending out a poorly thought out email blitz to your customer base, or a shoddy e-zine offering little more than a sales pitch isn’t going to help you stand ahead of the pack among potential clients. The goal of email marketing isn’t to reach as many people as possible with a poor message - it’s to show as many people as possible why they can’t live without you and your services. How? By giving them your absolute best!

Before initiating a new email marketing campaign, watch for these common mistakes:

-Failing To Get Permission From Recipients. You buy a mailing List, and then you email everyone on it with your email-marketing message or newsletter. Sound like a great idea? It’s not. Unless you have permission from each recipient to send them regular business updates, messages and/or e-zines, it is considered spam and can get you into trouble. .

-Offering Little or No Real Content. If all you’re sending recipients are email ads, then they’ll get used to hitting the delete key and never read what you send anyway. Take the time to offer them some useful content in addition to your pitch. Tips of the day, industry news updates and the like, are all great ways to interest potential customers, while still getting news out about your business.

-Making It Too Difficult. If you want to get people to sign up for your email newsletter and updates, make it as easy as possible. Make applications too long, or include too many links and they’ll click off before they ever finish registering.

-Using a Personal Email Address. Nothing screams unprofessional louder than using a personal email in your reply to. Always send customers to your business website for more information.

-Assuming People Remember Who You Are. Even if you have obtained the proper permissions to send email marketing information, if you wait too long to get your program started, your recipients may forget who you are and think they are being spammed anyway.

-Ignoring Campaign Reports. No matter what type of marketing campaign you employ - traditional or technological - follow-up is extremely important to ensure that you’re marketing strategy is working the way it should. Ignoring trends and statistics will only ensure failure.

Email is an easy, fast and inexpensive way to market your business, as long as you follow these few simple rules of business etiquette to ensure that your time and energy were well spent.