Sun Microsystems to Cut upto 2,500 Jobs on Surprise Quarter Sunset

Sun Microsystems Inc. has registered an unexpected loss in the quarterly earnings which has prompted the company to cut as many as 2,500 jobs after the sales slump. Sun has attributed its loss to tax expenses, which amounted to a whopping $52 million. The net loss incurred is about $34 million. The computer company also blamed costs relating to its takeover of the Swedish software firm MySQL, as well as a 9.7% drop in orders from US customers. The job cuts will erase about 7.5% of Sun’s total workforce of 33,500. Analysts from Thomson Financial and the Wall Street Journal had expected that the company’s strong global base would enable the company post profitable quarterly results, but the results stunned analysts and investors alike. CEO Jonathan Schwartz has expanded Sun’s software business to increase the sales of its servers, which lost market share last year. He is even offering programs to customers for free in anticipation of selling more services and hardware.

Resource: Marketing Jobs

Marketing Executive Job Openings

A Marketing Executive Position is an entry-level or junior-level job that involves working on the various functions of a marketing department such as sales, advertising, promotion, media, product development, and market research.

The role and responsibilities of a marketing executive are based on the given organization’s structure. If the organization is small, then the marketing professional has to perform multiple tasks: planning sales activities, preparing market surveys, preparing reports on competitors’ strategies, assisting in promotional activities, etc. But if it’s a large-scale organization with different departments, then the marketing executive may be given a single, specific job and be expected to excel in that field only.

The responsibilities of a marketing executive include achieving sales targets set by the company; building relationships with suppliers, consumers, etc.; and maintaining and updating market research reports and sales reports. Marketing executives also need to consistently follow up with sales teams, media people, and consumers. Marketing executives also assist marketing managers in planning budgets, selling products or services, and in coordinating promotional events.

Almost all organizations have a marketing department, whether they are in retailing, banking, manufacturing, IT, the healthcare industry, media, etc. Marketing executives can therefore find plenty of job opportunities in such companies.

A strong candidate must possess a bachelor’s degree in business studies/administration/management, marketing, or the equivalent thereof. Experience in a related field is also helpful. Good communication skills are also desirable for the position of marketing executive or marketing coordinator.

Resource: Marketing Executive Jobs

Marketing Associate Job Openings

A Marketing Associate’sjob is very similar to that of a marketing executive. A marketing associate has to develop and implement key business processes. Marketing associates work with the marketing team to develop marketing strategies according to consumers’ requirements. The job profile of a marketing associate will include retaining existing customers and creating new customers. Marketing associates are mainly responsible for integral support and coordination between clients and the marketing department.

A marketing associate is also responsible for performing tasks given by higher management and delivering results on a timely basis. A marketing associate’s work involves developing new concepts to market products/services, analyzing competitor’s plans, and then implementing the company’s marketing plans accordingly. Marketing associates also play major roles in communicating and carrying out advertising or promotional plans using various media under the guidance of marketing heads. They assist the senior management in preparing and analyzing financial plans aimed at meeting the given company’s objectives.


A marketing associate should have excellent communication and interpersonal skills. Experience in the marketing field is highly preferred. Multitasking capability and the capacity to work under pressure are required traits in marketing associate position. A marketing associate is typically required to have bachelor’s degree, and a postgraduate degree in business management or marketing is highly recommended.

Resource: Marketing Associate Jobs

What is a Search Engine Marketer?

Search engine marketing is an emerging field that has become increasingly valuable to companies of all stripes, yet not all people know what the field is or even that it exists at all. This article introduces the up-and-coming career and its various aspects.



It is best to begin by defining what we mean by the term search engine marketing, which is a phrase often conflated with the (very closely related) subject of search engine optimization. Search engine marketing is essentially the practice of utilizing the way that search engines (particularly industry giant Google) work to increase the visibility of a company, product, or brand. This is done via search engine optimization (we'll get to that later), paid placement, paid inclusion, and pay-per-click advertising. The idea behind search engine marketing is to raise the client's profile via making it more visible on the web — that is to say, higher-ranking on search engines.

Search engine marketing works because of the way that people use the Internet — more often than not they go online in search of information. Search engine optimization is one of the tools used by search engine marketers in order to increase awareness of their clients' brand. Like the other methods employed in search engine marketing, it all has to do with keywords, an industry term for the search phrases which people use on Google and other search engines. Marketers use terms which are likely to be used by people when looking for information that is relevant to their clients' website, incorporating them into website copy, online advertisements, and pay-per-click ads, among other means. Some companies even use search engine optimized articles which offer information about relevant topics as a marketing tool (called article marketing, this is growing in popularity among businesses with a presence on the web).

Search engine marketing grew out of this idea to encompass more than merely creating optimized content for the web (though that is of course a part of it). Search engine marketing has its roots in the mid 90s, when pay-per-click advertising came about as a way for search engines to monetize their businesses. Today, search engine marketing is a $9.4 billion sector of the advertising and marketing world and seems to show no signs of slowing its pattern of exponential growth. Today, search engine marketing is a viable career path in itself.

Typically, those who are professionally engaged in search engine marketing will work at a site which practices the arts of the traditional marketing/advertising world: an ad agency. Search engine marketers include the copywriters who craft and retool search engine optimized content, write copy for pay-per-click ads, and make use of paid inclusion campaigns and the like. There are also those who perform keyword analysis, finding which keywords receive use by web surfers and at what cost (this author has written copy for search engine marketing and analyzed keywords), and of course, placement specialists and ad buyers (often one and the same).

Those who work in the field of search engine marketing do have some educational factors in common. Copywriters generally have been trained in journalism (or gone for a marketing degree instead) while others in search engine marketing positions are more likely to hold degrees in marketing or business administration. However, it is sometimes the case that an individual with no formal degree or one in an entirely different discipline will excel in this arena.

With the ranks of search engine marketing professionals reaching into the thousands in the United States alone, it won't be long before we begin to see entire advertising and marketing agencies refocusing on the Internet as their primary theater of operations. Now is the time to get in on this exciting field, which is undergoing explosive growth.



Resource:Marketing Crossing