JOB MARKET OF TODAY

In the job market of today, more than ever you have to have a sense of marketing. If you are seeking marketing jobs or a marketing career, you can—and must—use the tricks of the trade you want to get into in order to get yourself a great job. You can apply these marketing secrets no matter the job. As someone seeking a marketing career, you can apply your target industry's own methods as you sift through and apply for marketing jobs.


WHAT IS MARKETING?

No organization can grow or likely even survive without marketing, and this is likewise true for an individual seeking out marketing jobs. Marketing makes known a firm's features and benefits and what it's going to cost someone to get them or use them, and it does the same for products, services, and those people who want a marketing career.

First things first: marketing and selling are two entirely different things. Yes, they overlap, but marketing is larger in scope than sales, and marketing is far more about attracting others to contact you than it is about aggressively making first contact and then trying to convince someone as fast and firmly as possible of your take on things. You want to advertise the fact that you possess desirable traits for an employer; you don't want to talk your way into getting hired. There is a time and place to sell yourself - at the interview.



Continue....

You Need to Bring a Singular Focus to Everything You Do

What makes a person really good at something? The answer to this question is identical to the cause of exceedingly high success in any profession.

There are people out there who are really good at finding jobs. People who are good at finding jobs bring an incredible level of focus to their search. This is the level of focus I want you to bring to your job search as well. In order to get the position you are seeking, you need to be focused and follow one very simple rule.


More: - A. Harrison Barnes

Event Marketing in Your Marketing Job

For people in marketing jobs, event marketing has come to stay. Event marketing involves promoting brand or business interests by associating with a social activity. Event marketing may or may not be sponsored, though the most visible forms of event marketing still require sponsorship. While sponsorship involves payments to an individual or organization, event marketing involves staging events to associate with activities conducted by an external entity, with or without payments. Event marketing has become popular with people in marketing jobs because it provides direct consumer interaction while achieving the brand's communication goals.


When it comes to choosing between different modes of marketing communications or developing a proper mix for integrated marketing communications, people in marketing jobs are often bewildered. Eric Einhorn, in a 2004 study published in the Journal of Advertising Research, put the problem quite succinctly when he wrote:

We follow our own marketing communications 'disciplines'—advertising, direct marketing, event marketing, on-line marketing, and public relations. And to confuse the marketer even more, these disciplines have traditionally positioned themselves in a competitive context as 'the answer' to building brands—almost as though the others do not exist—each with a different 'philosophy' or secret of success: advertising builds brands by creating desire. Relationship marketing builds brand through one-to-one relationships. Event marketing builds brands by allowing consumers to experience the brand. All of this is true, but each discipline tends to claim just a little more of the business building credit than it really deserves. (And of course they look the other way when things do not quite work out right.) ("How to Fill the Accountability Gap in Demand Creation," Journal of Advertising Research)


More: Marketing Jobs