Marketers Lack Tools to Optimize Tracking: Survey

Social networking is the least “trackable” digital channel, revealed the Interactive Marketing Survey conducted by Sapient Corp. According to the survey, only 12% of interactive marketers tracked soc........

Internet Marketing Jobs

Staples VP of Brand Management Joins Microsoft

Microsoft Corp. has appointed Todd Peters as corporate vice president of marketing for its mobile communications unit. In his new role, Peters will look after the marketing of Windows Mobile, Windows........

Senior Marketing Jobs

More Consumers Want Interactive TV

About 72% of TV viewers use their remote controls for simple interactive tasks like navigating on-screen TV guides, scheduling recordings, or viewing content on-demand, according to a survey by Ensequ........

Web Marketing Jobs

American Moms Want Marketers Attention

A majority of American moms plan to watch the Super Bowl this February but feel they do not get marketers’ attention, revealed the Marketing to Moms Coalition in a survey. According to the survey, 80...........

Marketing Vacancies

Last.fm Launches Free Music on Demand

CBS Corporation’s Last.fm has launched a new, first of its kind service that will allow consumers to listen to music on its site for free. Last.fm has partnered with all four major record labels -- U...........


Market Research Jobs

Woman Sues Dannon over “Probiotic” Claims

Trish Wiener, a California resident, has sued the Dannon Company, Inc., for false advertising. The lawsuit, filed in a Los Angeles federal court, alleges that Dannon is falsely advertising its probio.........

Marketing Recruitment Service

Pizza Hut Launches Mobile Ordering Service

Pizza Hut has introduced a mobile ordering service that allows people to place their orders through cell phones. The pizza chain’s Total Mobile Access system will allow customers to order from any of............

Part Time Marketing Jobs

Advocacy Groups: Stop Marketing PG-13 Movies to Kids

A coalition of 21 advocacy groups has urged the Motion Picture Association of America (MPAA) to stop marketing PG-13 movies to young children. The groups have signed a letter drafted by the Campaign........

Marketing Job Openings

Microsoft Inks Advertising-Content Deal with EDGAR

Microsoft Corp. has partnered with EDGAR Online Inc. to bring relevant advertising to the EDGAR audience and content to the MSN portal. Microsoft will provide display, contextual, and video advertisi..........

Marketing Management Jobs

Yahoo! Supports OpenID for Universal Access

Yahoo! Inc. announced the support for OpenID 2.0 digital identity framework, which allows its members to use one login to enter any number of applicable websites. Starting January 30th, Yahoo! member........

Telemarketing Jobs

Hallmark Launches First-Ever Mobile Interactive Campaign

The Hallmark Channel teamed with mobile entertainment community Limbo last week to launch its first interactive mobile campaign. As a part of the network’s strategy to support all of its original mov...........

Marketing Job Opportunity

ION to Expand African-American Content Offerings

ION Media Networks, Inc., Star Media, and Omnicom’s OMG Entertainment & Sports unit have struck a new distribution deal to broadcast programs for African-American audiences. The deal actually started........

Marketing Positions

CNNMoney Shifts Focus to Video

CNNMoney.com has overhauled its website to focus more on news and video content. CNNMoney will produce approximately 30 original videos a day and broadcast those on a video pla......

Internet Marketing Jobs

AIA “Walks” Toward Green Design

The American Institute of Architects (AIA) has announced a new green marketing campaign called “Walk the Walk” designed to educate consumers, business own...........

Marketing Careers

AstraZeneca enters into agreement to acquire MedImmune, Inc.

AstraZeneca, PLC, has entered into a definitive agreement to take over MedImmune, Inc., for around $15.6 billion—a deal that has been deemed risky by some. According to the terms of the agreement, AstraZeneca will pa......

Network Marketing Jobs

LG appoints new Marketing Vice President

Former Johnson & Johnson Executive John B. Weinstock has joined LG Electronics USA, Inc., as vice president of marketing for digital appliances. He will take care of the marketing and advertising aspects of LG, pert..........

Technical Marketing Jobs

Relios proposes innovative marketing strategies for jewelry traders

Relios, Inc., is providing its customers with "Collection Programs"—a distinct, integrated marketing strategy. Relios designs authentic silver and pure gemstone jewelry. The new programs aim at furnishing jewel...........

Marketing Assistant Jobs

Motorola and Napster sign a unique marketing agreement

Recognized worldwide for novelty and leadership in wireless services, Motorola Inc. and Napster, innovators in digital music, have entered an exclusive marketing agreement for the U.S., UK, and German markets. The agreement............

Web Marketing Jobs

Eastwest Marketing Group offered marketing responsibilities of UNICEF

The U.S. Fund for UNICEF (USF) has allotted Eastwest Marketing Group integrated marketing responsibilities, supporting the U.S.-based programs of the leading international children's organization, UNICEF. The mar.................

Media Marketing Jobs

Digles promoted as CMO

John Digles has recently been promoted as the chief marketing officer (CMO) of XanGo, LLC. Earlier, Digles held the post of senior vice president of sales and marketing for the firm, whi..........

Product Marketing Jobs

Pepsi-Cola Reveals Pepsi Stuff This Super Bowl

Pepsi-Cola North America has teamed with Amazon.com to promote Pepsi Stuff, a massive collect-and-get program, where consumers can download digital rights management (DRM)-free MP3 music. Scheduled t.......

Marketing Recruitment

MySpace Teams Up with AGs to Boost Online Safety

MySpace has reached an agreement with attorneys general from 49 states and the District of Columbia to unveil a new plan for ensuring the safety of minors on the Internet. The new Multi-State Working.......

Marketing Positions

Tobacco companies splurging on marketing

A report by the Campaign for Tobacco-Free Kids claims that tobacco companies spend immense sums on marketing in retail shops. The May 2007 issue of Archives of Pediatrics and Adolescent Medicine, a scientific jour............

Manager Jobs

Destiny Health opts for marketing coalition with AEGON

Destiny Health, a U.S. subsidiary of South Africa-based Discovery Holdings, has opted to participate in a marketing coalition with AEGON Direct Marketing Services, Inc. According to the contract, Des.........

Contract Marketing Jobs

UK pest-control company Exosect expands marketing team

Winchester-based Exosect, a major UK supplier of environmentally friendly pesticides, recently named agronomy and crop protection specialist Richard Dyason as its new marketing manager. Prior to joining Exosect...........

Marketing Executive Jobs

Ethanex appoints marketing manager, director of finance

Ethanex Energy, Inc., has appointed Matthew H. Craig manager of sales and marketing and Wendy A. Dickey director of corporate finance. The aim of the renewable-energy firm is to become the ethanol..........

Sales Marketing Jobs

Imperia Entertainment hires Murray Weissman & Associates

Imperia Entertainment has joined hands with public relations and integrated marketing agency Murray Weissman & Associates in a bid to endorse its corporate image and to market and publicize its films Say...............

Sports Marketing Jobs

Book on marketing excellence launched

A new book, CMO Thought Leaders: The Rise of the Strategic Marketer, edited by Geoffrey Precourt, explores the role of marketing in boosting the profitability of a company. The book features 15 of the world's most inspiring marketing leaders who have..............

Marketing Employment Opportunities

Veoh Networks appoints Jennifer Betka as senior VP of marketing

Veoh Networks has appointed Jennifer Betka as senior vice president of marketing with the goal of better catering to its growing user base. At Veoh, Betka will be responsible for brand building through integrated marketing programs. Betka joins Veoh from SIRIUS Satel........

Marketing Manager Jobs

24-7 Press Release Newswire launches a PR and marketing firm directory

24-7 Press Release Newswire, a leading name in press release service distribution, has launched a PR and marketing firm directory. The directory, available on...........

Event Marketing Jobs

New Definition of Marketing released by American Marketing Association

A new definition of marketing has been released by the American Marketing Association (AMA), replacing the old definition being taught so far in textbooks and university lectures. The new definition.........

Graduate Marketing Jobs

Wal-Mart may Introduce Smaller Stores

Superstores major Wal-Mart is contemplating introducing smaller stores in Arizona. Unconfirmed reports describe the stores as spaces that will be ten times smaller than the existing Wal-Mart supersto...........

Marketing Assistant Jobs

Edge Legal Marketing enters alliance with PureTech Marketing

Edge Legal Marketing, a marketing and public relations company, has entered into a strategic alliance with PureTech Marketing, a company that specializes in marketing techno.........

Marketing Employment Agency

Aaron Goldberg appointed VP of Ziff Davis Enterprise Custom Solutions

Aaron Goldberg, a marketing strategy analyst in the information technology industry, will join Ziff Davis Enterprise Custom Solutions as its full-time vice president-market expert. Goldberg special......

Marketing Job Listings

Briabe Media forms alliance with Directo Hispanic

Briabe Media, a full-service multicultural mobile media agency, has formed a strategic alliance with Directo Hispanic, an integrated marketing agency that caters to the needs of the Mex.........

Marketing Executive Jobs

Eight-Eighteen Strategies sets up fashion-marketing group

Eight-Eighteen Strategies Inc., a fashion brand consultancy, has launched a fashion-marketing group that will offer the following set of services: brand strategies, website strategies and development, communications/PR, interactive, online me............

Fashion Marketing Jobs

Mercedes-Benz receives top Kelly Blue Book Marketing Research rankings

Mercedes-Benz receives top Kelly Blue Book Marketing Research rankings

Hyundai Motor America to launch two-part advertising campaign

A series of new appointments and promotions announced.............

Contract Marketing Jobs

Dell designs an "outside the box" move to boost holiday sales

Computer-maker Dell Inc. kicks off its $2.5 million holiday campaign by enlisting six celebrities to help customers raise money to buy products for themselves or others..........

Marketing Agency Jobs

Warner Brothers Marketing Head Resigns

Dawn Taubin, the head of domestic marketing at Warner Brothers for the last six years, has resigned. The move follows the appointment of Jeff Robinov, Warner's production president, as head of the ne........

Field Marketing Jobs

XM Satellite Ends Marketing Deal with Starbucks

XM Satellite Radio Holdings Inc. and Starbucks Corp., have ended a marketing deal that included music promotions in the coffee chain’s stores and co-branded CD releases. The companies cited the reaso.............

Marketing Job Opportunity

P&G to Promote Swiffer Brand through Video Contest

Procter & Gamble (P&G) has teamed with Warner Music Group to promote its Swiffer brand through a video contest on YouTube. The consumer-generated video competition, “Break Up With Your Old Cleaning W........

Marketing Careers

WSJ.com to Offer Free Editorial Content

The Wall Street Journal (WSJ) is offering a new free access website for all its editorials, op-ed pieces, video interviews, and commentary starting this week. WSJ’s free website, OpinionJournal.com, ........

Marketing director Jobs

American information industry slowdown

Report: American information industry slowdown

Business.com's research reveals B2B search marketing insights

Financial credit giant Visa names its first global CMO

Pitney Bowes Cu.......

IT Marketing Jobs

Amazon.com introduces Kindle for E-Readers

Amazon.com introduces Kindle for E-Readers

Sixty-two percent U.S. consumers cite advertising as their primary source to learn about holiday products

FedEx's Launch-a-Package

Ohio ..........

Marketing Job Search

Staggering 21% growth in online newspaper advertising expenditure

Newspaper Association of America (NAA) reported that online advertising expenditures for newspaper increased by 21.1% to $773 million in the third quarter as compared to the same period a year ago. Th......

Marketing Job Openings

Retail giants to promote midnight shopping

Top retail brands are all geared to begin ''doorbuster'' promotions by keeping their outlets open all night during this holiday season. The reason: Black Friday is considered among the busiest shoppin.......

Brand Manager Jobs

Online holiday shopping plans

According to a survey by AOL and Zogby International, 26% of shoppers plan to use at least half of their holiday shopping dollars online, while the remaining 74% plan to do at least some holiday shopp......

Marketing Jobs Online

"Give One, Get One" program receives extension

The One Laptop Per Child Program has extended the promotion of its "Give One, Get One" program, which will now run.........

Marketing Employment

Online retail spending hikes 17%; crosses $9.3 Billion

According to a report by comScore, Inc., consumers spent more than $9.3 billion in online shopping this holiday season, an increase of 17% from last year. This holiday season e-commerce spending repor......

Marketing Job Board

Holiday Season Sales

More than 147 million shoppers hit the stores on Black Friday Weekend

According to the National Retail Federation's 2007 Black Friday Weekend Survey conducted by BIGresearch, 4.8% additional shoppers hit the stores on the Blac.........

Sales Marketing Jobs

Shopping and Men Don't Mix

Marketers have always considered women as a channel to reach the rest of the family through their purchases. It's time they give men a chance! According to Packaged Facts..........

Marketing Headhunters

E-Sale, E-Sale, E-Sale!

A number of online retailers offered one-day exclusive sales or special offers for the occasion on Cyber Monday, a big day for holiday sales at online stores.......

Internet Marketing Jobs

Carnival's Online Marketing Channels Exceed One Million Visitor Mark

Carnival Cruise Lines' new web-based marketing efforts — JohnHealdsBlog.com, FunShipIsland.com, and CarnivalConnections.com — have each crossed the one million visitor mark recently. Consistently rank...........

Marketing Agency Jobs

Top Marketing Trends for 2008: A Survey

Marketing basics, comprising concepts such as customer satisfaction, customer retention, segmentation, brand loyalty, and return on investment, was tagged the most interesting marketing concept (60%) ............

Marketing Job Board

Online Marketers Can Now Include Ads to PDF-Based Content

Adobe Systems Incorporated and Yahoo! Inc. introduced Ads for Adobe PDF Powered by Yahoo!, opening new revenue streams for online commercial publishers. Advertisers can now add contextual, text-based........

Internet Marketing Jobs

Heinz's Marketing Initiatives Boost its Sales

Owing to a 23% increase in consumer marketing spending, H. J. Heinz Company's sales shot up by 13% in the second quarter ended Oct. 31 to $2.52 billion, from $2.23 billion at the same time last year..........

Marketing Agency Jobs

FTC to Update Green Marketing Guidelines

In response to a recent increase in green advertising claims, the Federal Trade Commission (FTC) has accelerated its plans to review green marketing guidelines. The guidelines, also known as the Green............

Marketing Job Opportunity

Dell to Invest $4.5 Billion in New Marketing Model

Computer manufacturer Dell Inc. has partnered with Britain's WPP to form a specialized new agency to handle its marketing and communication campaigns. For this project, Dell will invest $4.5 billion i........

IT Marketing Jobs

Fox Reshuffles Its Marketing Team

Fox has restructured its marketing team with the appointment of Laurel Bernard, Nick Belperio, and Michelle Garry as marketing executives. Laurel Bernard joins Fox as senior VP of marketing. Previousl.............

Marketing Employment

Microsoft Launches Mobile Display Advertising

Microsoft Corp. has launched mobile display advertising in the U.S. on its MSN Mobile portal. MSN Mobile will now feature miniature banner ads which conform to U.S. mobile.............

Brand Manager Jobs

Marketers Make Contingency Plans for Oscars

Marketers who plan big advertising campaigns during the Oscars are now mulling over alternative plans in light of the recent scrapping of the Golden Globes...........

Marketing Headhunters

New Advertising Network Targets the African-Americans

BET Networks are launching a vertical advertising network to target the urban and African-American communities. The company's BET Digital Media Group will oversee the new advertising net.............

Brand Manager Jobs

'Bright Greens': The New Emerging Consumer Market

According to Forrester Research, Inc.'s survey, ''In Search of Green Technology Consumers,'' 12% of U.S. adults agree to pay more for consumer electronics products that save energy or come from a comp.......

Marketing Jobs

MasterCard Launches Travel Card with PayPass's Tap & Go Technology

MasterCard Worldwide has launched a new prepaid reloadable travel card with PayPass's Tap & Go contactless technology. It is the first prepaid travel card offering in the U.S. to be equipped with cont.....

Internet Marketing Jobs

Advertisers Can Now Reach Social Networking Audience

The independent developers of "widgets" or "gadgets," such as interactive games or stock quote generators which are downloadable to personalized social network.........

Online Marketing Jobs

McDonald's Asked to Stop Report Card Advertising

The Campaign for a Commercial-Free Childhood (CCFC) has demanded that McDonald's immediately stop the report card advertising in the Seminole County School District in Florida. To pay for the cost of........

Online Marketing Jobs

Coke Revives Its Virtual Marketing Efforts

Coca-Cola has partnered with Makena Technologies, the creator of virtual world and gaming site There.com, to create a new Coca-Cola virtual environment. The new 3D community, called "CC Metro," replac.......

Marketing Careers

Compete Inc. Introduces Online Marketing Tool

Compete Inc., a Boston-based web analytics company, has launched Behavior Match, a new tool designed for agencies, publishers, and online marketers, to improve the accuracy and efficiency of online ma.....

Sports Marketing Jobs

The Evolved CMO: A Survey

A joint study by Forrester Research and Heidrick & Struggles found that 34% of Chief Marketing Officers (CMOs) aspire to become Chief Executive Officers (CEOs). Survey participants ranked becoming the......


Web Marketing Jobs

Microsoft to Offer Advertising Solutions to CNBC

Microsoft Corp. has partnered with CNBC to become the exclusive third-party provider of display and contextual advertising for CNBC.com, which has more than 2.6 million unique monthly visitors. Contex.......

Sales Marketing Jobs

Email Marketing Poised for a Strong Growth

Email marketing is set to grow from $1.2 billion in 2007 to $2.1 billion in 2012, according to JupiterResearch's ''US E-mail Marketing Forecast, 2007 to 2012'' report. The report also predicts that s............

Email Marketing Jobs

Xerox Rebuilds Its Brand

With an aim to transform its corporate identity, Xerox Corporation has unveiled a new logo. The new logo is a lowercase treatment of the Xerox..........

Local Marketing Jobs

Ask.Com Launches New Search Privacy Feature

Web search site Ask.com has added a new privacy feature called AskEraser, which gives users the ability to conduct their search anonymously. When a user enables AskEraser, Ask.com will stop saving his.......

SEO Jobs

NBC Repays Advertisers

Major U.S. broadcast network NBC Universal is compensating some advertisers after its shows failed to generate guaranteed audiences. NBC is reimbursing an amount that............

Marketing Executive Jobs

Mobile Marketing Association Updates Consumer Best Practices

The global nonprofit trade organization Mobile Marketing Association (MMA) has released the latest update of its Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services. Upd........

Marketing Job Opportunities

Nearly Half of Americans Google Themselves: A Report

Nearly half of all Internet users have googled themselves, according to a survey by Pew Internet and American Life Project. The survey, called Digital Footprints: Online Identity Management and Search......

Marketing Job Postings

Silicon Space Introduces Social Networking Solution

Silicon Space has introduced SocialSpace Business-to-Business (B2B), a social networking solution that will help enterprises build a social network community. Silicon Space will conduct a detailed ana.........

Marketing Job Listings

CCFC Demands Webkinz to Stop Online Advertising

The Campaign for a Commercial-Free Childhood (CCFC) has demanded Webkinz World to "stop targeting its users with outside advertising." Webkinz are plush animal toys that contain access codes through w.....

Marketing Job Openings

The Future of Social Networking Sites: A Report

By 2011, 50% of all online adults and 84% of online teens in the U.S. will use social networking each month, according to a study by eMarketer. The report, called "Social Network........

Marketing Jobs USA

Superpages.com Offers a New E-Commerce Product

Superpages.com, an expert in local search service, has introduced ProStores, an e-commerce product that enables small businesses to turn their websites into online stores. ProStores offers various fea.................

IT Marketing Jobs

TNS Forecasts 4.2% Growth in 2008 U.S. Ad Spending

TNS Media Intelligence has predicted a 4.2% increase in the U.S. ad spending this year. According to their recent forecast, the ad spending will increase by 3.6% during the first six months, and 4.7%..........

Web Marketing Jobs

1-800-Flowers.com Starts an ''Engaging'' Campaign

Online floral retailer 1-800-Flowers.com has partnered with Google's YouTube to launch a marketing campaign to boost its Valentine sales. The company has initiated two contests — ''Video Valentine'' ......

Graduate Marketing Jobs

mywaves to Include Social Networking in Its New Version

The mobile video destination mywaves has launched a new version of its popular mobile video service that will focus on social networking features. Users can make use of their mobile handsets to showca.......

Field Marketing Jobs

Target, Wal-Mart, and Macy's Ads Top among Holiday Shoppers

Holiday TV advertisements from Target, Wal-Mart, and Macy's are attracting more consumers, according to a recent survey conducted for the Retail Advertising and Marketing Association (RAMA) by BIGrese........

Market Research Jobs

U.S. Marketers Need To Localize While Globalizing

A study published by JupiterResearch revealed that nearly one-half of marketers at large companies have translated content on their companies' websites into other languages, but less than one quarter.......

Marketing Manager Jobs

Two Separate Surveys Reveal Strong Pre-Christmas Shopping

Procrastinating consumers and deal-seekers leads provided boost for retailers and e-tailers toward the weekend as they rushed to various locations looking for last minute sales before the Christmas ho.......

Marketing Opportunities

Tech Marketers Fail to Meet Customer Expectations — A Survey

Despite an increased emphasis on their customers, most B2B technology companies continue to fall short in meeting customer expectations, according to a study by the Chief Marketing Officers (CMO) Coun.......

Web Marketing Jobs

BMW Revives Its Website

BMW's North American arm has launched a new consumer website — BMWUSA.com — that allows consumers to personalize the website in specific ways. The revamped website offers more than 130 million options.....

Marketing Jobs Online

FTC Proposes Online Behavioral Advertising Self-Regulatory Principles

The Federal Trade Commission (FTC) has proposed a set of principles to guide the online behavioral advertising, the process of delivering advertising targeted to the individual consumer's interests by.......

Sales Jobs

LinkShare Introduces Flex Links

LinkShare, a leading pay-per-action marketing network, has embedded a link technology, called Flex Links, which allows advertisers and publishers to track most popular online advertising content. Publ.........

Sales Opportunities

Kodak Gets New CMO

Eastman Kodak Company has appointed Kevin M. Joyce as the new chief marketing officer of its Graphic Communications Group (GCG) in addition to his recent appointment as a vice president at Kodak. Joy......

Marketing Careers

Distribute Email Marketing on Wednesdays, eROI says

The best day of the week to send marketing emails is Wednesday, and best time of the day is late afternoon, revealed the eROI Q3 2007 Email Marketing Statistics. Their third quarter benchmark results.........

Internet Marketing Jobs

Match.com Dates Facebook

Match.com has launched an online feature called "Little Black Book," which matches Facebook profiles with Match.com daters. For what may be called the first liaison between a major dating firm and a s.....

Fashion Marketing Jobs

Valassis to Launch a New Consumer Marketing Brand

Valassis Communications Inc. is set to launch a new consumer marketing brand in January called RedPlum. RedPlum will combine various Valassis advertising vehicles, such as direct mail, newspaper coupo.....

Marketing Employment

U.S. Consumers Wired: Reports a New Media Survey

About 38% of U.S. consumers are watching TV shows online; 36% use their cell phones for entertainment; and 45% are creating websites, music, videos, and blogs, according to a survey from Deloitte & To.....

Sales Job Board

infoUSA Launches DrListExpress.com

infoUSA company American Medical Information® has launched DrListExpress.com™, an online subscription tool that provides sales leads to medical companies and salespeople. The website comprises a datab.......

Event Marketing Jobs

Brick Marketing Launches New, Interactive Marketing Blog

WebMarketingJournal.com, a web-based marketing journal from the Brick Marketing blog network of sites, is launching a web marketing blog that will host information on drop shipping, shopping carts, an........

Jobs Online

Apple, Fox to Offer Online Movie Rental

Apple Inc. and Twentieth Century Fox have struck a deal for downloadable movie rentals, according to media reports. Both the Financial Times and The Wall Street Journal reported that Apple will allow.....

Marketing Crossing

YouTube Hires Former Microsoft director Chris Di Cesare

YouTube, a Google company, has hired Chris Di Cesare to head its new marketing division. Previously, as director of creative marketing with Microsoft for 12 years, Di Cesare helped the company launch....

Business Marketing News

Monster Kicks Off Its New Marketing Campaign

Monster Worldwide, parent company of job recruitment site Monster.com, revealed its new global marketing campaign entitled, “Your Calling Is Calling.” The campaign positions the company as a “resourc..........

Marketing News Articles

Political Ad Spending on a Rise

An estimated $40 million have been spent on political TV ads in Iowa for this caucus cycle, three times the amount spent in 2004, according to a CNN report. This accounts for about $17 per voter, $15..............

Internet Marketing News

MTV Networks Stream 1.2 Billion Videos

MTV Networks' Music Group delivered more than 1.2 billion video streams from MTV.com, VH1.com, and CMT.com in 2007, a hike of 30% from 2006.The music videos contributed to record-level online traffic.........

Marketing News