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Field marketing executives work closely with marketing teams, sales teams, and brand management teams to successfully execute marketing programs. Field marketing executives are mainly responsible for executing the marketing programs designed by their marketing teams. They perform various marketing communications activities and focus on sales of their companies’ products and services.

Field marketing professionals perform market research and help to generate new business through direct marketing. Their role also includes visiting prospective clients and maintaining relationships with existing clients.

Field marketing professionals are most needed in the manufacturing industries but may also work in the service industries. In most companies field marketing executives report to the sales management team and assist them with preparing plans for getting new business for the organization.

To become a field marketing professional, one should possess a degree in marketing or another relevant concentration. One to two years of experience in marketing or promotional events is strongly preferred. Good interpersonal and communication skills are a must for a field marketing executive. Computer knowledge and negotiation skills are also desirable.



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