JOB MARKET OF TODAY

In the job market of today, more than ever you have to have a sense of marketing. If you are seeking marketing jobs or a marketing career, you can—and must—use the tricks of the trade you want to get into in order to get yourself a great job. You can apply these marketing secrets no matter the job. As someone seeking a marketing career, you can apply your target industry's own methods as you sift through and apply for marketing jobs.


WHAT IS MARKETING?

No organization can grow or likely even survive without marketing, and this is likewise true for an individual seeking out marketing jobs. Marketing makes known a firm's features and benefits and what it's going to cost someone to get them or use them, and it does the same for products, services, and those people who want a marketing career.

First things first: marketing and selling are two entirely different things. Yes, they overlap, but marketing is larger in scope than sales, and marketing is far more about attracting others to contact you than it is about aggressively making first contact and then trying to convince someone as fast and firmly as possible of your take on things. You want to advertise the fact that you possess desirable traits for an employer; you don't want to talk your way into getting hired. There is a time and place to sell yourself - at the interview.



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You Need to Bring a Singular Focus to Everything You Do

What makes a person really good at something? The answer to this question is identical to the cause of exceedingly high success in any profession.

There are people out there who are really good at finding jobs. People who are good at finding jobs bring an incredible level of focus to their search. This is the level of focus I want you to bring to your job search as well. In order to get the position you are seeking, you need to be focused and follow one very simple rule.


More: - A. Harrison Barnes

Event Marketing in Your Marketing Job

For people in marketing jobs, event marketing has come to stay. Event marketing involves promoting brand or business interests by associating with a social activity. Event marketing may or may not be sponsored, though the most visible forms of event marketing still require sponsorship. While sponsorship involves payments to an individual or organization, event marketing involves staging events to associate with activities conducted by an external entity, with or without payments. Event marketing has become popular with people in marketing jobs because it provides direct consumer interaction while achieving the brand's communication goals.


When it comes to choosing between different modes of marketing communications or developing a proper mix for integrated marketing communications, people in marketing jobs are often bewildered. Eric Einhorn, in a 2004 study published in the Journal of Advertising Research, put the problem quite succinctly when he wrote:

We follow our own marketing communications 'disciplines'—advertising, direct marketing, event marketing, on-line marketing, and public relations. And to confuse the marketer even more, these disciplines have traditionally positioned themselves in a competitive context as 'the answer' to building brands—almost as though the others do not exist—each with a different 'philosophy' or secret of success: advertising builds brands by creating desire. Relationship marketing builds brand through one-to-one relationships. Event marketing builds brands by allowing consumers to experience the brand. All of this is true, but each discipline tends to claim just a little more of the business building credit than it really deserves. (And of course they look the other way when things do not quite work out right.) ("How to Fill the Accountability Gap in Demand Creation," Journal of Advertising Research)


More: Marketing Jobs

Looking Field Marketing Job?

Field marketing executives work closely with marketing teams, sales teams, and brand management teams to successfully execute marketing programs. Field marketing executives are mainly responsible for executing the marketing programs designed by their marketing teams. They perform various marketing communications activities and focus on sales of their companies’ products and services.

Field marketing professionals perform market research and help to generate new business through direct marketing. Their role also includes visiting prospective clients and maintaining relationships with existing clients.

Field marketing professionals are most needed in the manufacturing industries but may also work in the service industries. In most companies field marketing executives report to the sales management team and assist them with preparing plans for getting new business for the organization.

To become a field marketing professional, one should possess a degree in marketing or another relevant concentration. One to two years of experience in marketing or promotional events is strongly preferred. Good interpersonal and communication skills are a must for a field marketing executive. Computer knowledge and negotiation skills are also desirable.



Resource: Field Marketing Jobs

Finding Good Executive Marketing Positions - MarketingCrossing.com

Looking for executive marketing jobs may be a good idea. These are some excellent paying positions that will give you a great deal of creative control in the organization. However, tracking down the right marketing director jobs can be more of a challenge than you might think. Below are some guidelines that could be useful to you as you move in this direction with your career.

Dress for the Position

ne of the biggest mistakes people make when looking for an executive level position is not dressing the part. If you are interested in becoming an executive, you have to look like an executive even when you are working in the marketing department with everyone else. There is a scene in a movie about the advertising industry in which a boss gives similar advice to one of the people holding assistant marketing jobs who wants to move up the ladder. ''Dress for the job you want not the job you have,'' he told her. And that's something important to keep in mind even as you start your career.

Remember that first impressions matter. If higher ups meet you and perceive you as executive material, they are going to work hard to make reality match their perception. And that could be excellent for your future.

Know Your Strengths

Most of us are not good at everything equally. Some of us can play tennis like a professional while others can barely connect the racket with the ball. Some of us can cook like a chef even without a cookbook while others cannot boil water. There is nothing wrong with being weak in some areas. There is wrong with not understanding that those weaknesses exist.

When you try to pretend to be good at everything in marketing, you end up not only risking showing off your weaknesses but also in failing to maximize your strengths. For example, if you know how to handle direct marketing campaigns like no one else in your firm then shoot for direct marketing jobs.

Show Don't Tell

Whether you are going for a promotion in your current company or you are branching out to positions in new firms, you are going to have to win over the team making the decision. One way you will fail is by relying too much on an oral history of your work experience and not doing enough to illustrate your strengths.

In marketing, you have an advantage because you work on campaigns. That means there is evidence of what you have accomplished in the industry and it is usually not too difficult to track down. Also, most marketing campaigns are tracked for their performance. Again, you will have some concrete data you can use to demonstrate your abilities. Not all professions are quite this lucky and have to deal with more abstract measurements and examples.

Do not go into any interview for any executive marketing jobs without having something to show the interviewer about your past success on multiple marketing campaigns. Choose the ones that were the most high profile but also look for ones in which you received great praise from the clients or the ones in which you took a chance that paid off. Pick the campaigns you are most proud of.

Then think of the interview like a presentation. You have to sell yourself just as if you would sell a new idea to a potential client. By doing this, you will give yourself a tremendous advantage over the competition. If nothing else, you will be remembered and that is a good thing in the hiring process.

Finding Available Jobs

With the economy in turmoil, finding executive marketing jobs might be a bigger challenge than you would have imagined. However, there are still a number of great ways to be noticed and to move up the corporate ladder.

First, you could stay with the company employing you now. If you have done a lot to stand out from the competition, there is a good chance you may be able to advance slowly up the ladder. There are no guarantees, of course.

Second and probably the wisest choice is to start searching for new positions now. Once you have reached a certain level in your current job you should start looking for higher positions at other firms. You might even look for the same position at a larger firm. By making these moves, you will be spreading your reputation throughout the industry and managing to climb more quickly towards the position you want.

If you are interested in the latter formula for success, you will want to use the Internet to track down these available positions. Go to a marketing-specific job search web site and enter your search criteria for a position. Even if nothing matches right now, you can usually set up notifications when jobs you might want are added to the site. That means you can always be playing the field and preparing to try for a new position.

And, of course, don't forget that new job offers don't always have to be taken. You can always use them for leverage at your current firm. The key is just to have access to the jobs and to know how to get the offers.


Resouce:- Marketing Jobs

How to Land a Marketing Sales Job - MarketingCrossing.com

When looking for a good job, going online is pretty much the way everyone goes now. The Internet has always been easy and quick — well, kind of easy and quick. Luckily, there's now an even better way to look for sales and marketing jobs online: Just check out MarketingCrossing.com. They've done you a great service by going through all those other job-search sites and consolidating their postings in a single convenient location.


Of course, when it comes to sales marketing jobs, you can find them on all those other sites, but you have to visit around five or ten of them just to get all the jobs that may be available in your area. If you look for marketing assistant jobs on MarketingCrossing, on the other hand, you'll see that they have every single job from approximately 250,000 other job sites all listed in a single spot. This should make your job search that much easier, and hopefully quicker.

Sales and marketing jobs have never been easier to find than with MarketingCrossing. They've spent thousands of hours going through all these other job resources just to put all the retail marketing jobs in one spot for those of you who are tired of going to all of those other websites. Consider, too, that with those other sites, you all too often get a bunch of listings for jobs that have nothing to do with sales and marketing. All this does is clutter up your search and stress you out, sometimes causing you to give up on the search too early. This is never a good idea when you're looking for a job, and if you want to find one quickly you'll definitely need to spend more time on your job hunt.

Another great thing about MarketingCrossing is that they offer employers the opportunity to post up their job listings for free. Yes, you read that right. It's free for your company to post a job listing on MarketingCrossing, and that's a great way for any company to save a bunch of money. In fact, this is something you definitely want to share with your boss, just to show him or her how much money you can save the company with your smart thinking.

As for job seekers, the service offered by MarketingCrossing is so invaluable that you'll never really be able to put a price on it. They've put in months of work to go through all those other job sites and get virtually all the available marketing jobs — and only marketing jobs — for you to search through. And so, it won't take you nearly as long as it used to take to a great new gig.

There are so many things about a job search that can be so irritating that you won't even want to spend the necessary time to do the search right, but once you get on MarketingCrossing, you'll see that they have a great service. It's so easy to use, in fact, that in the time it would have taken you to go through one of those other sites, you might be completely done with your search. That way, you can move on to so many other things that you used to have to put off. Perhaps you're a writer and you've been trying to start a book. Well, now you'll have that extra time you need, thanks to MarketingCrossing.

At present, there are close to 43,000 jobs available on MarketingCrossing for all you job seekers out there. That's a lot of jobs to have all in one place, so if you want a job in the marketing career field, this is the one and only place you really need to check. This site will amaze you with what they've put together, and you'll probably be able to find your job a whole heck of a lot quicker than on those other job sites, where you have to muddle through so many irrelevant listings.

And again, for all you employers out there, MarketingCrossing offers free job listings to any company who needs to hire someone. That could potentially mean tremendous savings for your business, freeing up money that your company will be able to use on other things like new computer equipment or rent.

In short, MarketingCrossing helps both job seekers and employers with some awesome services. You'll find that this site is one of the best things around, and you'll never look anyplace else for another job.


Resouce: MarketingCrossing.com

Internet Marketing Careers - MarketingCrossing.com

One of the most important features of the Internet is the revolution it has brought to the sector of marketing. Internet marketing or online marketing (eMarketing) is the selling of products and services over the net. This has indeed brought an enormous change in the area of marketing, since the Internet provides lower costs of marketing, distribution to a larger global audience, interactive features and instant responses. Though it is a relatively new filed Internet marketing has grown in leaps and bounds within the short span of a few years and is now providing lucrative career options to many young professionals. So, now is probably the best time to look for a career in this ever-expanding interesting field.

The advent of Internet Marketing has opened up numerous possibilities for people looking for creative jobs. Service providers and marketing experts are always required in this constantly growing field and web-business owners are always on the lookout for both professionals and experts of the field. If you’re looking for a cutting-edge marketing career or a creative job where you can work as one of an efficient team, then Internet Marketing is definitely for you. Internet Marketing combines the creative and the technical aspects of Internet sales: the designing and development aspect of it as well as the aspect of endorsement of the brand or product. Like any other product on sale, products/brands etc on the Internet also needs efficient and sufficient promotion among its target audience in order to sell. This is where Internet Marketing professionals come in.

Effective Internet Marketing requires comprehensive strategy planning in order to get the visitors to the product website. Some of the methods include Search Engine Marketing (SEM) and Search Engine Optimization (SEO), advertising display, E-mail marketing or banner-ads and of course, Affiliate Marketing (an internet-marketing procedure by which the business compensates the affiliate website for each visitor it brings to the business website). The main objective of all these methods is to regulate increased traffic to a particular page in order to promote a product.

Internet Marketing Degrees help you to get a general idea of what Internet Marketing entails. It prepares individual to learn and understand the process of customer audiences via the net and use it effectively to promote and optimize Internet sales. Internet Marketing Degrees provide a general overview of business marketing and also help you to recognize effective marketing skills, teach you to build online survey tools, how to design and manage online/e-mail promotional campaigns, and to appreciate the architecture of successful web sites. There will also usually be courses in critical thinking, general management and problem solving. These programs will also provide a basic overview of Search Engine Marketing and Search Engine Optimization and pay-per-click advertising. You will also be taught to understand key words to promote and popularize your product and to improve your overall sales.

The Internet Marketing sector, according to the U.S. Dept. of Labor, will be growing at faster than average rate in the next few years and of course, those joining the sector will benefit from the profits. It is estimated that many Internet Marketing pros make as much as $100k per year.

People already with a background of online marketing, web-design or even general business and marketing strategies will find Internet Marketing relatively easy. However, for relative novices, like the non-revenue earning homemaker, the student or the single parent needing an extra source of income, it is easy to learn the basics of Internet Marketing. It is better of course that they learn the basics of the trade from the elementary to the increasingly difficult in order to avoid pitfalls and minimize the risks of the trade.

1. Web Design: -
Web design is basically the designing, conceptualization and execution of the way information is arranged on a web page to be read by a web-browser via the Internet. Web designing forms an important part of Internet Marketing since it is important that the content of the website selling the product/services be carefully arranged so that it’s customer friendly, easy to understand and attractive. Though a number of common websites are available for sale, replica websites are not very popular in a field that requires constant innovation. Also, duplicate websites are not less likely to turn up in search engines like Google and consequently decrease traffic. Therefore, it is important that the site be original and creative.

2. Copywriting Skills: -
Good copywriting skills are essential for Internet Marketing. Copywriting is basically providing the contents of a particular site. The basic purpose of copywriting is to persuade the reader to act, i.e. to buy the product for example. Although, such articles cannot be just words strung together, they have to be relevant information preferably unique, to capture and hold the reader’s attention. It’s also important that the article has adequate keywords to turn up in search listings and address the issues of the target audience.

3. Eye for business Opportunity: -
An internet Marketer must also have a good head for business, It is important that he knows exactly where to invest his money, whether in online foreign exchange trading, in new software or e-book courses in internet Marketing. He must have a responsible and mature outlook and a keen eye to recognize possible business ventures.

4. Knowledge Updating: -
It is important also to update your knowledge about the field constantly as Online Marketing is an ever-expanding field. A creative person will find Online Marketing both stimulating and profitable, since every website has its unique needs in terms of strategy and planning.

5. Customer Skills: -
It is also indispensable to have good communication skills for this field. In internet marketing you will need to address all kinds of customers, be it a pro or a layman with infinite patience. It is important to know how to handle clients with tact and diplomacy.

Conclusion

As an Internet Marketing expert, you have to be very patient and handle your customers diligently. Keep in mind that things are not static on the Internet, so be sure to keep yourself updated, so that you can keep up with the trend. If you want, you can specialize in a particular category of Internet Marketing, however, before you take that step, make sure that you evaluate your strengths and weakness and determine what you do the best. Accordingly, work towards your Internet Marketing ventures and have a flourishing career for life.



Resource - MarketingCrossing.com

Sun Microsystems to Cut upto 2,500 Jobs on Surprise Quarter Sunset

Sun Microsystems Inc. has registered an unexpected loss in the quarterly earnings which has prompted the company to cut as many as 2,500 jobs after the sales slump. Sun has attributed its loss to tax expenses, which amounted to a whopping $52 million. The net loss incurred is about $34 million. The computer company also blamed costs relating to its takeover of the Swedish software firm MySQL, as well as a 9.7% drop in orders from US customers. The job cuts will erase about 7.5% of Sun’s total workforce of 33,500. Analysts from Thomson Financial and the Wall Street Journal had expected that the company’s strong global base would enable the company post profitable quarterly results, but the results stunned analysts and investors alike. CEO Jonathan Schwartz has expanded Sun’s software business to increase the sales of its servers, which lost market share last year. He is even offering programs to customers for free in anticipation of selling more services and hardware.

Resource: Marketing Jobs

Marketing Executive Job Openings

A Marketing Executive Position is an entry-level or junior-level job that involves working on the various functions of a marketing department such as sales, advertising, promotion, media, product development, and market research.

The role and responsibilities of a marketing executive are based on the given organization’s structure. If the organization is small, then the marketing professional has to perform multiple tasks: planning sales activities, preparing market surveys, preparing reports on competitors’ strategies, assisting in promotional activities, etc. But if it’s a large-scale organization with different departments, then the marketing executive may be given a single, specific job and be expected to excel in that field only.

The responsibilities of a marketing executive include achieving sales targets set by the company; building relationships with suppliers, consumers, etc.; and maintaining and updating market research reports and sales reports. Marketing executives also need to consistently follow up with sales teams, media people, and consumers. Marketing executives also assist marketing managers in planning budgets, selling products or services, and in coordinating promotional events.

Almost all organizations have a marketing department, whether they are in retailing, banking, manufacturing, IT, the healthcare industry, media, etc. Marketing executives can therefore find plenty of job opportunities in such companies.

A strong candidate must possess a bachelor’s degree in business studies/administration/management, marketing, or the equivalent thereof. Experience in a related field is also helpful. Good communication skills are also desirable for the position of marketing executive or marketing coordinator.

Resource: Marketing Executive Jobs

Marketing Associate Job Openings

A Marketing Associate’sjob is very similar to that of a marketing executive. A marketing associate has to develop and implement key business processes. Marketing associates work with the marketing team to develop marketing strategies according to consumers’ requirements. The job profile of a marketing associate will include retaining existing customers and creating new customers. Marketing associates are mainly responsible for integral support and coordination between clients and the marketing department.

A marketing associate is also responsible for performing tasks given by higher management and delivering results on a timely basis. A marketing associate’s work involves developing new concepts to market products/services, analyzing competitor’s plans, and then implementing the company’s marketing plans accordingly. Marketing associates also play major roles in communicating and carrying out advertising or promotional plans using various media under the guidance of marketing heads. They assist the senior management in preparing and analyzing financial plans aimed at meeting the given company’s objectives.


A marketing associate should have excellent communication and interpersonal skills. Experience in the marketing field is highly preferred. Multitasking capability and the capacity to work under pressure are required traits in marketing associate position. A marketing associate is typically required to have bachelor’s degree, and a postgraduate degree in business management or marketing is highly recommended.

Resource: Marketing Associate Jobs

What is a Search Engine Marketer?

Search engine marketing is an emerging field that has become increasingly valuable to companies of all stripes, yet not all people know what the field is or even that it exists at all. This article introduces the up-and-coming career and its various aspects.



It is best to begin by defining what we mean by the term search engine marketing, which is a phrase often conflated with the (very closely related) subject of search engine optimization. Search engine marketing is essentially the practice of utilizing the way that search engines (particularly industry giant Google) work to increase the visibility of a company, product, or brand. This is done via search engine optimization (we'll get to that later), paid placement, paid inclusion, and pay-per-click advertising. The idea behind search engine marketing is to raise the client's profile via making it more visible on the web — that is to say, higher-ranking on search engines.

Search engine marketing works because of the way that people use the Internet — more often than not they go online in search of information. Search engine optimization is one of the tools used by search engine marketers in order to increase awareness of their clients' brand. Like the other methods employed in search engine marketing, it all has to do with keywords, an industry term for the search phrases which people use on Google and other search engines. Marketers use terms which are likely to be used by people when looking for information that is relevant to their clients' website, incorporating them into website copy, online advertisements, and pay-per-click ads, among other means. Some companies even use search engine optimized articles which offer information about relevant topics as a marketing tool (called article marketing, this is growing in popularity among businesses with a presence on the web).

Search engine marketing grew out of this idea to encompass more than merely creating optimized content for the web (though that is of course a part of it). Search engine marketing has its roots in the mid 90s, when pay-per-click advertising came about as a way for search engines to monetize their businesses. Today, search engine marketing is a $9.4 billion sector of the advertising and marketing world and seems to show no signs of slowing its pattern of exponential growth. Today, search engine marketing is a viable career path in itself.

Typically, those who are professionally engaged in search engine marketing will work at a site which practices the arts of the traditional marketing/advertising world: an ad agency. Search engine marketers include the copywriters who craft and retool search engine optimized content, write copy for pay-per-click ads, and make use of paid inclusion campaigns and the like. There are also those who perform keyword analysis, finding which keywords receive use by web surfers and at what cost (this author has written copy for search engine marketing and analyzed keywords), and of course, placement specialists and ad buyers (often one and the same).

Those who work in the field of search engine marketing do have some educational factors in common. Copywriters generally have been trained in journalism (or gone for a marketing degree instead) while others in search engine marketing positions are more likely to hold degrees in marketing or business administration. However, it is sometimes the case that an individual with no formal degree or one in an entirely different discipline will excel in this arena.

With the ranks of search engine marketing professionals reaching into the thousands in the United States alone, it won't be long before we begin to see entire advertising and marketing agencies refocusing on the Internet as their primary theater of operations. Now is the time to get in on this exciting field, which is undergoing explosive growth.



Resource:Marketing Crossing

Brand management jobs, product management jobs

Brand management jobs, product management jobs, Marketing management jobs, Product catalogue management jobs, Product manager jobs, Product marketing jobs, Product planning jobs, Software product management jobs

A(OL) to Z in Partnership

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Project Genesis of Chrysler

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It's Prime Time Online!

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Local Social Sites Going Global

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Innovative Next-Gen Tech Display by Microsoft

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Superb Super Bowl, Fox Break Ratings Record

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Yahoo! Web Hosting for Only $11.95!

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Total Music to Face the DoJ's Music

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MySpace Offers Developer Platform Program

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WSJ Online Launches Career Section

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USA TODAY Reveals Consumer Favorite Ads for 2008 Super Bowl

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New Brand Measurement Solution on the Block

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Marketers Still Mulling Over Setting Corporate Blogs

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Controversial GoDaddy Ad Creates Huge Web Traffic

The domain company GoDaddy managed to divert a record two million viewers to its website after airing a controversial ad during the Super Bowl. GoDaddy’s initial spot, called “Exposure,” was given a........

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ESPN Marketing Executive Joins WSJ

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NYTimes Launches SMS Service

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RedZee Replaces Text Results with Visuals

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Google to Take Action against Domain Registration Abuse

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Washington Post “Roots” Out Online Magazine for African-Americans

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Microsoft to Provide Ads on WSJ Sites

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Nielsen to Monitor Consumer Response to 2008 Super Bowl Ads

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Marketers Lack Tools to Optimize Tracking: Survey

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Staples VP of Brand Management Joins Microsoft

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More Consumers Want Interactive TV

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American Moms Want Marketers Attention

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Last.fm Launches Free Music on Demand

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Woman Sues Dannon over “Probiotic” Claims

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Pizza Hut Launches Mobile Ordering Service

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Advocacy Groups: Stop Marketing PG-13 Movies to Kids

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Microsoft Inks Advertising-Content Deal with EDGAR

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Yahoo! Supports OpenID for Universal Access

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Hallmark Launches First-Ever Mobile Interactive Campaign

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ION to Expand African-American Content Offerings

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CNNMoney Shifts Focus to Video

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AIA “Walks” Toward Green Design

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AstraZeneca enters into agreement to acquire MedImmune, Inc.

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LG appoints new Marketing Vice President

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Relios proposes innovative marketing strategies for jewelry traders

Relios, Inc., is providing its customers with "Collection Programs"—a distinct, integrated marketing strategy. Relios designs authentic silver and pure gemstone jewelry. The new programs aim at furnishing jewel...........

Marketing Assistant Jobs

Motorola and Napster sign a unique marketing agreement

Recognized worldwide for novelty and leadership in wireless services, Motorola Inc. and Napster, innovators in digital music, have entered an exclusive marketing agreement for the U.S., UK, and German markets. The agreement............

Web Marketing Jobs

Eastwest Marketing Group offered marketing responsibilities of UNICEF

The U.S. Fund for UNICEF (USF) has allotted Eastwest Marketing Group integrated marketing responsibilities, supporting the U.S.-based programs of the leading international children's organization, UNICEF. The mar.................

Media Marketing Jobs

Digles promoted as CMO

John Digles has recently been promoted as the chief marketing officer (CMO) of XanGo, LLC. Earlier, Digles held the post of senior vice president of sales and marketing for the firm, whi..........

Product Marketing Jobs

Pepsi-Cola Reveals Pepsi Stuff This Super Bowl

Pepsi-Cola North America has teamed with Amazon.com to promote Pepsi Stuff, a massive collect-and-get program, where consumers can download digital rights management (DRM)-free MP3 music. Scheduled t.......

Marketing Recruitment

MySpace Teams Up with AGs to Boost Online Safety

MySpace has reached an agreement with attorneys general from 49 states and the District of Columbia to unveil a new plan for ensuring the safety of minors on the Internet. The new Multi-State Working.......

Marketing Positions

Tobacco companies splurging on marketing

A report by the Campaign for Tobacco-Free Kids claims that tobacco companies spend immense sums on marketing in retail shops. The May 2007 issue of Archives of Pediatrics and Adolescent Medicine, a scientific jour............

Manager Jobs

Destiny Health opts for marketing coalition with AEGON

Destiny Health, a U.S. subsidiary of South Africa-based Discovery Holdings, has opted to participate in a marketing coalition with AEGON Direct Marketing Services, Inc. According to the contract, Des.........

Contract Marketing Jobs

UK pest-control company Exosect expands marketing team

Winchester-based Exosect, a major UK supplier of environmentally friendly pesticides, recently named agronomy and crop protection specialist Richard Dyason as its new marketing manager. Prior to joining Exosect...........

Marketing Executive Jobs

Ethanex appoints marketing manager, director of finance

Ethanex Energy, Inc., has appointed Matthew H. Craig manager of sales and marketing and Wendy A. Dickey director of corporate finance. The aim of the renewable-energy firm is to become the ethanol..........

Sales Marketing Jobs

Imperia Entertainment hires Murray Weissman & Associates

Imperia Entertainment has joined hands with public relations and integrated marketing agency Murray Weissman & Associates in a bid to endorse its corporate image and to market and publicize its films Say...............

Sports Marketing Jobs

Book on marketing excellence launched

A new book, CMO Thought Leaders: The Rise of the Strategic Marketer, edited by Geoffrey Precourt, explores the role of marketing in boosting the profitability of a company. The book features 15 of the world's most inspiring marketing leaders who have..............

Marketing Employment Opportunities

Veoh Networks appoints Jennifer Betka as senior VP of marketing

Veoh Networks has appointed Jennifer Betka as senior vice president of marketing with the goal of better catering to its growing user base. At Veoh, Betka will be responsible for brand building through integrated marketing programs. Betka joins Veoh from SIRIUS Satel........

Marketing Manager Jobs

24-7 Press Release Newswire launches a PR and marketing firm directory

24-7 Press Release Newswire, a leading name in press release service distribution, has launched a PR and marketing firm directory. The directory, available on...........

Event Marketing Jobs

New Definition of Marketing released by American Marketing Association

A new definition of marketing has been released by the American Marketing Association (AMA), replacing the old definition being taught so far in textbooks and university lectures. The new definition.........

Graduate Marketing Jobs

Wal-Mart may Introduce Smaller Stores

Superstores major Wal-Mart is contemplating introducing smaller stores in Arizona. Unconfirmed reports describe the stores as spaces that will be ten times smaller than the existing Wal-Mart supersto...........

Marketing Assistant Jobs

Edge Legal Marketing enters alliance with PureTech Marketing

Edge Legal Marketing, a marketing and public relations company, has entered into a strategic alliance with PureTech Marketing, a company that specializes in marketing techno.........

Marketing Employment Agency

Aaron Goldberg appointed VP of Ziff Davis Enterprise Custom Solutions

Aaron Goldberg, a marketing strategy analyst in the information technology industry, will join Ziff Davis Enterprise Custom Solutions as its full-time vice president-market expert. Goldberg special......

Marketing Job Listings

Briabe Media forms alliance with Directo Hispanic

Briabe Media, a full-service multicultural mobile media agency, has formed a strategic alliance with Directo Hispanic, an integrated marketing agency that caters to the needs of the Mex.........

Marketing Executive Jobs

Eight-Eighteen Strategies sets up fashion-marketing group

Eight-Eighteen Strategies Inc., a fashion brand consultancy, has launched a fashion-marketing group that will offer the following set of services: brand strategies, website strategies and development, communications/PR, interactive, online me............

Fashion Marketing Jobs

Mercedes-Benz receives top Kelly Blue Book Marketing Research rankings

Mercedes-Benz receives top Kelly Blue Book Marketing Research rankings

Hyundai Motor America to launch two-part advertising campaign

A series of new appointments and promotions announced.............

Contract Marketing Jobs

Dell designs an "outside the box" move to boost holiday sales

Computer-maker Dell Inc. kicks off its $2.5 million holiday campaign by enlisting six celebrities to help customers raise money to buy products for themselves or others..........

Marketing Agency Jobs

Warner Brothers Marketing Head Resigns

Dawn Taubin, the head of domestic marketing at Warner Brothers for the last six years, has resigned. The move follows the appointment of Jeff Robinov, Warner's production president, as head of the ne........

Field Marketing Jobs

XM Satellite Ends Marketing Deal with Starbucks

XM Satellite Radio Holdings Inc. and Starbucks Corp., have ended a marketing deal that included music promotions in the coffee chain’s stores and co-branded CD releases. The companies cited the reaso.............

Marketing Job Opportunity

P&G to Promote Swiffer Brand through Video Contest

Procter & Gamble (P&G) has teamed with Warner Music Group to promote its Swiffer brand through a video contest on YouTube. The consumer-generated video competition, “Break Up With Your Old Cleaning W........

Marketing Careers

WSJ.com to Offer Free Editorial Content

The Wall Street Journal (WSJ) is offering a new free access website for all its editorials, op-ed pieces, video interviews, and commentary starting this week. WSJ’s free website, OpinionJournal.com, ........

Marketing director Jobs

American information industry slowdown

Report: American information industry slowdown

Business.com's research reveals B2B search marketing insights

Financial credit giant Visa names its first global CMO

Pitney Bowes Cu.......

IT Marketing Jobs

Amazon.com introduces Kindle for E-Readers

Amazon.com introduces Kindle for E-Readers

Sixty-two percent U.S. consumers cite advertising as their primary source to learn about holiday products

FedEx's Launch-a-Package

Ohio ..........

Marketing Job Search

Staggering 21% growth in online newspaper advertising expenditure

Newspaper Association of America (NAA) reported that online advertising expenditures for newspaper increased by 21.1% to $773 million in the third quarter as compared to the same period a year ago. Th......

Marketing Job Openings

Retail giants to promote midnight shopping

Top retail brands are all geared to begin ''doorbuster'' promotions by keeping their outlets open all night during this holiday season. The reason: Black Friday is considered among the busiest shoppin.......

Brand Manager Jobs

Online holiday shopping plans

According to a survey by AOL and Zogby International, 26% of shoppers plan to use at least half of their holiday shopping dollars online, while the remaining 74% plan to do at least some holiday shopp......

Marketing Jobs Online

"Give One, Get One" program receives extension

The One Laptop Per Child Program has extended the promotion of its "Give One, Get One" program, which will now run.........

Marketing Employment

Online retail spending hikes 17%; crosses $9.3 Billion

According to a report by comScore, Inc., consumers spent more than $9.3 billion in online shopping this holiday season, an increase of 17% from last year. This holiday season e-commerce spending repor......

Marketing Job Board

Holiday Season Sales

More than 147 million shoppers hit the stores on Black Friday Weekend

According to the National Retail Federation's 2007 Black Friday Weekend Survey conducted by BIGresearch, 4.8% additional shoppers hit the stores on the Blac.........

Sales Marketing Jobs

Shopping and Men Don't Mix

Marketers have always considered women as a channel to reach the rest of the family through their purchases. It's time they give men a chance! According to Packaged Facts..........

Marketing Headhunters

E-Sale, E-Sale, E-Sale!

A number of online retailers offered one-day exclusive sales or special offers for the occasion on Cyber Monday, a big day for holiday sales at online stores.......

Internet Marketing Jobs

Carnival's Online Marketing Channels Exceed One Million Visitor Mark

Carnival Cruise Lines' new web-based marketing efforts — JohnHealdsBlog.com, FunShipIsland.com, and CarnivalConnections.com — have each crossed the one million visitor mark recently. Consistently rank...........

Marketing Agency Jobs

Top Marketing Trends for 2008: A Survey

Marketing basics, comprising concepts such as customer satisfaction, customer retention, segmentation, brand loyalty, and return on investment, was tagged the most interesting marketing concept (60%) ............

Marketing Job Board

Online Marketers Can Now Include Ads to PDF-Based Content

Adobe Systems Incorporated and Yahoo! Inc. introduced Ads for Adobe PDF Powered by Yahoo!, opening new revenue streams for online commercial publishers. Advertisers can now add contextual, text-based........

Internet Marketing Jobs

Heinz's Marketing Initiatives Boost its Sales

Owing to a 23% increase in consumer marketing spending, H. J. Heinz Company's sales shot up by 13% in the second quarter ended Oct. 31 to $2.52 billion, from $2.23 billion at the same time last year..........

Marketing Agency Jobs

FTC to Update Green Marketing Guidelines

In response to a recent increase in green advertising claims, the Federal Trade Commission (FTC) has accelerated its plans to review green marketing guidelines. The guidelines, also known as the Green............

Marketing Job Opportunity

Dell to Invest $4.5 Billion in New Marketing Model

Computer manufacturer Dell Inc. has partnered with Britain's WPP to form a specialized new agency to handle its marketing and communication campaigns. For this project, Dell will invest $4.5 billion i........

IT Marketing Jobs

Fox Reshuffles Its Marketing Team

Fox has restructured its marketing team with the appointment of Laurel Bernard, Nick Belperio, and Michelle Garry as marketing executives. Laurel Bernard joins Fox as senior VP of marketing. Previousl.............

Marketing Employment

Microsoft Launches Mobile Display Advertising

Microsoft Corp. has launched mobile display advertising in the U.S. on its MSN Mobile portal. MSN Mobile will now feature miniature banner ads which conform to U.S. mobile.............

Brand Manager Jobs

Marketers Make Contingency Plans for Oscars

Marketers who plan big advertising campaigns during the Oscars are now mulling over alternative plans in light of the recent scrapping of the Golden Globes...........

Marketing Headhunters

New Advertising Network Targets the African-Americans

BET Networks are launching a vertical advertising network to target the urban and African-American communities. The company's BET Digital Media Group will oversee the new advertising net.............

Brand Manager Jobs

'Bright Greens': The New Emerging Consumer Market

According to Forrester Research, Inc.'s survey, ''In Search of Green Technology Consumers,'' 12% of U.S. adults agree to pay more for consumer electronics products that save energy or come from a comp.......

Marketing Jobs

MasterCard Launches Travel Card with PayPass's Tap & Go Technology

MasterCard Worldwide has launched a new prepaid reloadable travel card with PayPass's Tap & Go contactless technology. It is the first prepaid travel card offering in the U.S. to be equipped with cont.....

Internet Marketing Jobs

Advertisers Can Now Reach Social Networking Audience

The independent developers of "widgets" or "gadgets," such as interactive games or stock quote generators which are downloadable to personalized social network.........

Online Marketing Jobs

McDonald's Asked to Stop Report Card Advertising

The Campaign for a Commercial-Free Childhood (CCFC) has demanded that McDonald's immediately stop the report card advertising in the Seminole County School District in Florida. To pay for the cost of........

Online Marketing Jobs

Coke Revives Its Virtual Marketing Efforts

Coca-Cola has partnered with Makena Technologies, the creator of virtual world and gaming site There.com, to create a new Coca-Cola virtual environment. The new 3D community, called "CC Metro," replac.......

Marketing Careers

Compete Inc. Introduces Online Marketing Tool

Compete Inc., a Boston-based web analytics company, has launched Behavior Match, a new tool designed for agencies, publishers, and online marketers, to improve the accuracy and efficiency of online ma.....

Sports Marketing Jobs

The Evolved CMO: A Survey

A joint study by Forrester Research and Heidrick & Struggles found that 34% of Chief Marketing Officers (CMOs) aspire to become Chief Executive Officers (CEOs). Survey participants ranked becoming the......


Web Marketing Jobs

Microsoft to Offer Advertising Solutions to CNBC

Microsoft Corp. has partnered with CNBC to become the exclusive third-party provider of display and contextual advertising for CNBC.com, which has more than 2.6 million unique monthly visitors. Contex.......

Sales Marketing Jobs

Email Marketing Poised for a Strong Growth

Email marketing is set to grow from $1.2 billion in 2007 to $2.1 billion in 2012, according to JupiterResearch's ''US E-mail Marketing Forecast, 2007 to 2012'' report. The report also predicts that s............

Email Marketing Jobs

Xerox Rebuilds Its Brand

With an aim to transform its corporate identity, Xerox Corporation has unveiled a new logo. The new logo is a lowercase treatment of the Xerox..........

Local Marketing Jobs

Ask.Com Launches New Search Privacy Feature

Web search site Ask.com has added a new privacy feature called AskEraser, which gives users the ability to conduct their search anonymously. When a user enables AskEraser, Ask.com will stop saving his.......

SEO Jobs

NBC Repays Advertisers

Major U.S. broadcast network NBC Universal is compensating some advertisers after its shows failed to generate guaranteed audiences. NBC is reimbursing an amount that............

Marketing Executive Jobs

Mobile Marketing Association Updates Consumer Best Practices

The global nonprofit trade organization Mobile Marketing Association (MMA) has released the latest update of its Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services. Upd........

Marketing Job Opportunities

Nearly Half of Americans Google Themselves: A Report

Nearly half of all Internet users have googled themselves, according to a survey by Pew Internet and American Life Project. The survey, called Digital Footprints: Online Identity Management and Search......

Marketing Job Postings

Silicon Space Introduces Social Networking Solution

Silicon Space has introduced SocialSpace Business-to-Business (B2B), a social networking solution that will help enterprises build a social network community. Silicon Space will conduct a detailed ana.........

Marketing Job Listings

CCFC Demands Webkinz to Stop Online Advertising

The Campaign for a Commercial-Free Childhood (CCFC) has demanded Webkinz World to "stop targeting its users with outside advertising." Webkinz are plush animal toys that contain access codes through w.....

Marketing Job Openings

The Future of Social Networking Sites: A Report

By 2011, 50% of all online adults and 84% of online teens in the U.S. will use social networking each month, according to a study by eMarketer. The report, called "Social Network........

Marketing Jobs USA

Superpages.com Offers a New E-Commerce Product

Superpages.com, an expert in local search service, has introduced ProStores, an e-commerce product that enables small businesses to turn their websites into online stores. ProStores offers various fea.................

IT Marketing Jobs

TNS Forecasts 4.2% Growth in 2008 U.S. Ad Spending

TNS Media Intelligence has predicted a 4.2% increase in the U.S. ad spending this year. According to their recent forecast, the ad spending will increase by 3.6% during the first six months, and 4.7%..........

Web Marketing Jobs

1-800-Flowers.com Starts an ''Engaging'' Campaign

Online floral retailer 1-800-Flowers.com has partnered with Google's YouTube to launch a marketing campaign to boost its Valentine sales. The company has initiated two contests — ''Video Valentine'' ......

Graduate Marketing Jobs

mywaves to Include Social Networking in Its New Version

The mobile video destination mywaves has launched a new version of its popular mobile video service that will focus on social networking features. Users can make use of their mobile handsets to showca.......

Field Marketing Jobs

Target, Wal-Mart, and Macy's Ads Top among Holiday Shoppers

Holiday TV advertisements from Target, Wal-Mart, and Macy's are attracting more consumers, according to a recent survey conducted for the Retail Advertising and Marketing Association (RAMA) by BIGrese........

Market Research Jobs

U.S. Marketers Need To Localize While Globalizing

A study published by JupiterResearch revealed that nearly one-half of marketers at large companies have translated content on their companies' websites into other languages, but less than one quarter.......

Marketing Manager Jobs

Two Separate Surveys Reveal Strong Pre-Christmas Shopping

Procrastinating consumers and deal-seekers leads provided boost for retailers and e-tailers toward the weekend as they rushed to various locations looking for last minute sales before the Christmas ho.......

Marketing Opportunities

Tech Marketers Fail to Meet Customer Expectations — A Survey

Despite an increased emphasis on their customers, most B2B technology companies continue to fall short in meeting customer expectations, according to a study by the Chief Marketing Officers (CMO) Coun.......

Web Marketing Jobs

BMW Revives Its Website

BMW's North American arm has launched a new consumer website — BMWUSA.com — that allows consumers to personalize the website in specific ways. The revamped website offers more than 130 million options.....

Marketing Jobs Online

FTC Proposes Online Behavioral Advertising Self-Regulatory Principles

The Federal Trade Commission (FTC) has proposed a set of principles to guide the online behavioral advertising, the process of delivering advertising targeted to the individual consumer's interests by.......

Sales Jobs

LinkShare Introduces Flex Links

LinkShare, a leading pay-per-action marketing network, has embedded a link technology, called Flex Links, which allows advertisers and publishers to track most popular online advertising content. Publ.........

Sales Opportunities

Kodak Gets New CMO

Eastman Kodak Company has appointed Kevin M. Joyce as the new chief marketing officer of its Graphic Communications Group (GCG) in addition to his recent appointment as a vice president at Kodak. Joy......

Marketing Careers

Distribute Email Marketing on Wednesdays, eROI says

The best day of the week to send marketing emails is Wednesday, and best time of the day is late afternoon, revealed the eROI Q3 2007 Email Marketing Statistics. Their third quarter benchmark results.........

Internet Marketing Jobs

Match.com Dates Facebook

Match.com has launched an online feature called "Little Black Book," which matches Facebook profiles with Match.com daters. For what may be called the first liaison between a major dating firm and a s.....

Fashion Marketing Jobs

Valassis to Launch a New Consumer Marketing Brand

Valassis Communications Inc. is set to launch a new consumer marketing brand in January called RedPlum. RedPlum will combine various Valassis advertising vehicles, such as direct mail, newspaper coupo.....

Marketing Employment

U.S. Consumers Wired: Reports a New Media Survey

About 38% of U.S. consumers are watching TV shows online; 36% use their cell phones for entertainment; and 45% are creating websites, music, videos, and blogs, according to a survey from Deloitte & To.....

Sales Job Board

infoUSA Launches DrListExpress.com

infoUSA company American Medical Information® has launched DrListExpress.com™, an online subscription tool that provides sales leads to medical companies and salespeople. The website comprises a datab.......

Event Marketing Jobs

Brick Marketing Launches New, Interactive Marketing Blog

WebMarketingJournal.com, a web-based marketing journal from the Brick Marketing blog network of sites, is launching a web marketing blog that will host information on drop shipping, shopping carts, an........

Jobs Online

Apple, Fox to Offer Online Movie Rental

Apple Inc. and Twentieth Century Fox have struck a deal for downloadable movie rentals, according to media reports. Both the Financial Times and The Wall Street Journal reported that Apple will allow.....

Marketing Crossing

YouTube Hires Former Microsoft director Chris Di Cesare

YouTube, a Google company, has hired Chris Di Cesare to head its new marketing division. Previously, as director of creative marketing with Microsoft for 12 years, Di Cesare helped the company launch....

Business Marketing News

Monster Kicks Off Its New Marketing Campaign

Monster Worldwide, parent company of job recruitment site Monster.com, revealed its new global marketing campaign entitled, “Your Calling Is Calling.” The campaign positions the company as a “resourc..........

Marketing News Articles

Political Ad Spending on a Rise

An estimated $40 million have been spent on political TV ads in Iowa for this caucus cycle, three times the amount spent in 2004, according to a CNN report. This accounts for about $17 per voter, $15..............

Internet Marketing News

MTV Networks Stream 1.2 Billion Videos

MTV Networks' Music Group delivered more than 1.2 billion video streams from MTV.com, VH1.com, and CMT.com in 2007, a hike of 30% from 2006.The music videos contributed to record-level online traffic.........

Marketing News