Brand And Success are Always Corelated!

The internet is growing daily with folk who are looking for ways to earn a comfortable living from their home base. However, the sad truth is many online business owners never make a profit online! Sadly, even in today’s online market, many business owners have no idea how to effectively market their internet business. In addition, they don’t understand the importance of “branding” their name to build a quality online presence and reputation.

To welcome online success, “branding you” should be the number one online business owners’ priority. When beginning an online Internet career, it is detrimental to online longevity that the online promoter cultivate a squeaky clean image.

Many online business owners tarnish their name, by promoting worthless downloadable software and eBooks. It is a good idea to test-drive any eBook or software package before you decide to promote the product as an affiliate marketer. It’s not an intelligent idea to promote worthless products to your opt-in list, so be careful what you endorse online.

Another way you can ruin your branded name and good reputation is opportunity jumping or program hopping. To highlight this point, I will talk about only five popular online business programs that are heavily promoted online. The programs are Perfect Wealth Formula, edc Gold, Passport to Wealth, Wealth Magnet System and Roadmap to Riches.

Lets go back a few months to when Passport to Wealth launched in February 2007. Since February I have seen the same top earners, jump from (1) edc Gold to (2) Passport to Wealth to (3) Perfect Wealth Formula to (4) Wealth Magnet System and now to (5) Roadmap to Riches. What a great way to earn instant cash daily! Now. I am not saying, that all these business opportunity promoters are all tarred with the same brush, but in amongst this group of business promoters are a few bad eggs, that like nothing more than to take your hard earned money and thereafter never return your emails or phone calls.

The good news is it doesn’t take long before the online internet community, catches onto these dirty quick cash generating tricks and unlike the offline business world, this type of underhanded home business owner can’t move to another state or country, and start all over again!

To profit quickly on the net, firstly brand and protect your name. Next make sure you do your research and only promote quality products. To explode your success online, in your first year, it is a good idea to find yourself a personal eCoach to educate yourself in online advertising and marketing methods.

To conclude, every new internet business promoter should understand that online marketing success doesn’t happen overnight; sometimes it can take 2-3 years to build a successful online presence. I believe, perseverance is the key to success, with any Internet business and online marketing endeavor.

Top E-Mail Marketing Mistakes to Avoid

Email marketing is one of the most affordable (and fastest) ways to get the word out about your company, services and/or products. Unfortunately, far too many businesses don’t take the time to develop the same streamlined professional campaign they would if using a traditional marketing plan. Whether utilizing today’s high-tech internet services as a marketing tool, old-fashioned Direct Mail or a full blown publicity blitz, your marketing strategy should be the same: to spread the word about your company and what it offers.

That requires presenting yourself (and your business), in the most professional manner possible to give future customers a reason to check you out further. Sending out a poorly thought out email blitz to your customer base, or a shoddy e-zine offering little more than a sales pitch isn’t going to help you stand ahead of the pack among potential clients. The goal of email marketing isn’t to reach as many people as possible with a poor message - it’s to show as many people as possible why they can’t live without you and your services. How? By giving them your absolute best!

Before initiating a new email marketing campaign, watch for these common mistakes:

-Failing To Get Permission From Recipients. You buy a mailing List, and then you email everyone on it with your email-marketing message or newsletter. Sound like a great idea? It’s not. Unless you have permission from each recipient to send them regular business updates, messages and/or e-zines, it is considered spam and can get you into trouble. .

-Offering Little or No Real Content. If all you’re sending recipients are email ads, then they’ll get used to hitting the delete key and never read what you send anyway. Take the time to offer them some useful content in addition to your pitch. Tips of the day, industry news updates and the like, are all great ways to interest potential customers, while still getting news out about your business.

-Making It Too Difficult. If you want to get people to sign up for your email newsletter and updates, make it as easy as possible. Make applications too long, or include too many links and they’ll click off before they ever finish registering.

-Using a Personal Email Address. Nothing screams unprofessional louder than using a personal email in your reply to. Always send customers to your business website for more information.

-Assuming People Remember Who You Are. Even if you have obtained the proper permissions to send email marketing information, if you wait too long to get your program started, your recipients may forget who you are and think they are being spammed anyway.

-Ignoring Campaign Reports. No matter what type of marketing campaign you employ - traditional or technological - follow-up is extremely important to ensure that you’re marketing strategy is working the way it should. Ignoring trends and statistics will only ensure failure.

Email is an easy, fast and inexpensive way to market your business, as long as you follow these few simple rules of business etiquette to ensure that your time and energy were well spent.

Advantages of Doing Business Online

Here are some of the advantages that I consider most important.

1) Producing Multiple, Self-Sustaining Streams of Income.

The Internet allows you to generate multiple streams of income that are more or less on autopilot; an advantage which most types of businesses and jobs simply don’t offer. While I was on holiday, my internet business continued to generate income on auto-pilot.

2) Internet Businesses are Easily Manageable.

I have thought of the possibility of relocating to the beautiful countryside area that I visited on vacation, It reminds of how most people are geographically tied to their jobs. Unfortunately, where most people live is largely influenced by where they work. And if they don’t live near to their jobs, lots of shuttling and commuting is required, a major cause of stress.

However, if you earn living online, you have the flexibility of living and working most anywhere that you want, as long as you have Internet access. There aren’t many businesses or jobs that give such freedom to choose where you live.

Since you can operate an online business from home, your commute to work may involve nothing more than a leisurely stroll from your bedroom or living room to your desktop computer. No traffic worries,being late to the office, etc.

3) Low Overhead Expenses and Business Start Up Cost

Low startup and overhead expenses mean low risk. If you try opening a shop, manufacturing plant or other offline business, chances are you’ll need several thousand dollars just to open your doors, let alone pay the monthly bills. This is not so with an Internet business, which you can start, build, promote and maintain on a shoestring budget.

My basic business expenses include web hosting, Internet access, and a few odds and ends totalling well under £100 a month, yet my web sites generate six-figures yearly.

4) Huge Marketing Reach

Of course, one of the greatest advantages of the Internet is the ability to reach huge numbers of prospects for my products and services.

And I’m talking about ethically reaching prospects who are interested in what we have to offer; NOT about sending unsolicited email, or spam, i simply hate spam and i hope you do.

The Internet is one of the greatest breakthroughs in communication since slice bread or the television, and at the same time less expensive and more versatile than virtually any other marketing method.

5. Internet Marketing Utilises The Best Software

Getting to upload and apply the best maketing software is an advantage, from article creation software to article submission software to website buiders. The list goes on and on.

Estimates on the number of existing Internet users are staggering,there are over seven hundred million, not to mention new users who sign on a daily basis.

I could go on and on about the various advantages of an online business, but you get the point. If you’ve been thinking about starting your own Internet venture, keep the above advantages in mind. They are just a few of many that make the Internet an marketers’ dream.

Internet Marketing Jobs

Ask the Market Maker

1. Where Do I Start?

Dear MarketMaker:

I've just started my own business and am trying to let the world know I exist—but I don't have a huge budget for advertising. Where do I start?
—Built Best Mousetrap

Dear Best:

As you've discovered, it's not enough to have a great product—if the world doesn't know you exist, they can hardly beat a path to your door. In fact, a significant percentage of every small business's budget is spent on advertising.

But there's a better way to start than throwing money at the problem. The top three things you can do are to be noticeable, be available, and ask people you know to help. Specifically:

• Be noticeable: Put a professional sign up outside of your business, choose a memorable name, register for a memorable web address, and buy a memorable phone number, like 1-800-GET-TRAP. The more visible and memorable you are, the less total advertising you'll need to make an impression on your prospective customers.
  
  
• Be available: Be sure your business hours match those of your prospective customers and that you're listed in directories they use. Who cares about the general yellow pages and 9:00 a.m. to 5:00 p.m. if your prospective customer base of trappers works 6:00 p.m. to midnight and only reads Trappers Service Phone Directory?
  
  
• Ask people you know to help: Word of mouth is the least expensive and most powerful advertising you can do. Spend $20 to print some business cards with your company information on them (including a phrase describing what you offer, such as "best traps for mice!"), design some email based on the same theme (with more information), and then send email and paper mail to every friend and family member you have asking them to forward your information to their friends and family. Keep a record of everyone who contacts you and do the same thing again. If you provide great service, soon your base will start to grow to a point where you can engage in more traditional flyers, billboards, rented mail lists, and "traditional" advertising.

Read More

Customer Oriented Marketing Strategy

The purpose of marketing is to ensure return on investment. Successful marketing creates, enhances, and energizes the market image and positioning of a product until the level of product consumption succeeds in meeting the investor's expectations.

Needless to say, the task is daunting, and marketing approaches have continually evolved and changed over the years in response to changing times. Early marketing strategy focused more on the producer, but today the emphasis is all on the consumer. The purchaser rules the market, and marketing pampers the purchaser.

Read Full Article

Do you know why Starbucks Coffee is so famous!?!

You may be unfamiliar with the name Howard Schultz, but you likely have an extremely intimate relationship with his brand and his company. You see its outlets on street corners and in Barnes and Noble, among other places, and now you can find its products in your grocery store and at the movies. Yes, we are talking about the coffee magnate Starbucks, and Schultz is the man who made it into the coffee shop you know and love...or hate. However, regardless of your feelings toward the chain itself, we must applaud Schultz for taking an everyday item and, with unparalleled foresight and marketing innovation, turning it into the cultural and corporate phenomenon it is today.

Read the Success Story of Howard Schultz

Trynka Shineman - Vice President Marketing

Trynka Shineman the Senior Vice President of Marketing for Vistaprint shares her thoughts about Company's Marketing Strategy and some personal experiences as well. She didn't receive her undergraduate degree in a business-related field, per se, she feels her psychology degree from Cornell University is just as relevant as a business degree to her present position.

Read Full Article

6 Dangerous Characteristics of other Marketing Job Boards

1. Most Other Job Boards Only Post Ads for Employers Who Pay to Post There. Think about this for a minute. If a job board is only posting positions for companies that are paying to post their jobs there, how many positions do you think the job board is going to have? Essentially this means that you are going to be at the whim of how well the job board markets and whether or not the employers they market to have enough money to post ads-or are willing to do so. That is the reason why other job boards have less than 5% of the jobs that are on MarketingCrossing. Are we making sense yet?

MarketingCrossing does not charge employers to post jobs. In fact, it goes one step further by having a staff of more than a hundred full-time employees who do nothing but research the market and put the jobs they find on our site at no cost to employers. In addition, we contact employers and ask them to post their jobs with us, and because we are not charging them to do so, they almost always post jobs with us when they have jobs.

2. Most Other Job Boards Are Not Specialized. When a job board is not specialized, you get a smattering of everything. You may find some marketing jobs, but you will not find even a fraction of the jobs that are out there. Most job boards are not specific, and for that reason, they are primarily a waste of your time.

All we do at MarketingCrossing is post marketing jobs. We are extremely good at this. Because we are so specialized, we know everywhere we can find the jobs, and we know every employer who can offer them. Our efforts are focused. We are also a company that specializes exclusively in the marketing industry. We have numerous marketing professionals working for us. In addition, we are a content-based organization that writes extensively about the marketing world. Accordingly, we are in touch with what is going on.

3. Most Other Job Boards Are Not Run by Serious Organizations. Many job boards are small organizations. They may be run as small side businesses. They may be run by people who have nothing to do with the marketing industry. Is this who you want to trust your career to?

MarketingCrossing is a serious organization. In addition to scores of researchers, we have more than thirty computer programmers, numerous writers, and others. As a consequence, our site has the strength in the market to go out and find tons of jobs and get them from employers. MarketingCrossing exists for you, and we are very serious about what we do.

4. Most Other Job Boards Do Not Work. The most serious issue with many job boards is that they simply do not work. The reason for this is clear: On most job sites, you are only seeing a small fraction of the jobs that are available in the market. You may apply for jobs on the site, but you will get no results.

Each day, many marketing professionals report to us that they have found positions through MarketingCrossing. Having access to all of the jobs in the market at one time makes a giant difference. Thousands of testimonials are on the MarketingCrossing website.

5. Most Other Job Boards Do Not Allow You to Monitor What is Really Going on in the Market. Most other job boards simply put the jobs on their sites that advertisers are willing to pay for. This results in a limited number of positions on these sites. Sure, you can sign up for job updates if you like and receive some jobs each day. Notwithstanding this fact, these sites will never actually show you everything that is actually going on in the market.

Most MarketingCrossing members have joined our site for the simple reason that they want to always know what is going on in the market. You deserve to know if you are in demand, what the salary range is for your position, and what is going on across the country (or world). You also deserve to know when your dream job comes up; it could be any day on MarketingCrossing. If you are not a member, you could miss it.

MarketingCrossing has more than a hundred researchers, extremely sophisticated monitoring technology, and other tools to ensure that we show you exactly what is going on in the market at all times. We go to great lengths for MarketingCrossing members and collectively spend more than 1,200 hours a day, six days a week, doing research on your behalf. The result is that we can show you just about everything going on in the world of marketing at one time. Try that with an ordinary job board.

6. Most Other Job Boards Are Nonexclusive. With most job boards, anyone with an Internet connection can apply to a job on the site. In fact, on most job boards, an employer advertising a position for a marketing executive will likely get applications from cooks, engineers, and others who have nothing to do with the marketing profession. In addition, on nonexclusive job sites, employers are often overwhelmed with applications, and this makes it much more difficult for you to stand out.

In order to apply for positions on MarketingCrossing, we require that people be subscribers. The vast majority of our positions come directly from employer websites (more than 750,000), where, for the most part, the only people applying to the marketing positions are MarketingCrossing members, as these positions are not advertised. Most of these employers will believe you were interested in their companies and simply went to their websites (without MarketingCrossing) and saw they had advertised openings in marketing. They will be flattered. Employers also like MarketingCrossing because they know they are only going to get a limited number of applicants compared to other sites.

Because MarketingCrossing finds jobs and charges membership fees to see these jobs, our members have far fewer people to compete with when applying for jobs. Being part of an exclusive site makes a gigantic difference and provides you with a huge edge that simply does not exist with other sites. When you join MarketingCrossing, you stand out.

6 Most Dangerous Trends

Legal Jobs, Legal Job Board

A Boon for Marketing Professionals!!

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