Customer Oriented Marketing Strategy

The purpose of marketing is to ensure return on investment. Successful marketing creates, enhances, and energizes the market image and positioning of a product until the level of product consumption succeeds in meeting the investor's expectations.

Needless to say, the task is daunting, and marketing approaches have continually evolved and changed over the years in response to changing times. Early marketing strategy focused more on the producer, but today the emphasis is all on the consumer. The purchaser rules the market, and marketing pampers the purchaser.

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