You may be unfamiliar with the name Howard Schultz, but you likely have an extremely intimate relationship with his brand and his company. You see its outlets on street corners and in Barnes and Noble, among other places, and now you can find its products in your grocery store and at the movies. Yes, we are talking about the coffee magnate Starbucks, and Schultz is the man who made it into the coffee shop you know and love...or hate. However, regardless of your feelings toward the chain itself, we must applaud Schultz for taking an everyday item and, with unparalleled foresight and marketing innovation, turning it into the cultural and corporate phenomenon it is today.
Read the Success Story of Howard Schultz
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